won't compromise on quality
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The bathroom is responsible for 2/3rds of the household's single-use plastic waste, more than any other room. In one year, this amounts to around 1 million kg of bathroom waste across all UK households.
This is why we created An'du. Simple, sustainable swaps to help us all row gently against the tide together.
Not sure which bar is for you?
Take our hair type quiz and find out which specific shampoo and conditioner is most suited to your hair.
So far we have saved
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plastic bottles from entering landfill
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square meters of rainforest being destroyed
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litres of water
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Our Story
Our story is fairly simple. A mother and daughter team quietly determined to create something to make the world a better place for the generations to come. We believe that making the switch to more sustainable living shouldn't have to mean the loss of quality or performance. An'du was founded on these principles. The best quality hair care with the least impact on the planet.
The best ingredients for the best results
We are the only shampoo and conditioner bars in the UK to contain biofermented surfactants. These miracle cleansers are made through a fermentation process (eliminating the need for chemical processing, something that even the greenest of other surfactants go through). They come from 100% renewable carbon, are readily biodegradable and are ultra-mild and hydrating on the skin.
